Amazon provides adverts to Prime Video and can cost you for not watching them

(CNN) — Amazon will be a part of different streaming companies and embody adverts in its programming.

Beginning subsequent 12 months, exhibits and flicks on its Prime Video service will embody restricted promoting, the corporate introduced Friday. Amazon’s transfer brings it consistent with opponents like Netflix and Max, that are including ad-supported tiers as corporations search extra income.

Amazon defined that the adverts will assist it “proceed investing in partaking content material and proceed to extend that funding over a protracted time frame.” Spending on its content material, which incorporates “Thursday Night time Soccer” and its authentic collection, rose practically 30% in 2022, to $16.6 billion.

The corporate didn’t reveal how lengthy advert breaks will final, however mentioned its exhibits and flicks will include “considerably fewer adverts than linear TV and different TV suppliers in 2019.” movement“.

Clients who need to skip adverts will be capable to buy an ad-free tier subsequent 12 months for an extra $2.99 ​​per 30 days. Prime Video, the place “The Marvelous Mrs. Maisel” and “Citadel” are streamed, is included in a $139 annual Prime subscription.

Providers movement They’re not chasing subscribers, however are underneath strain from buyers to earn money from them, even on the expense of shedding subscriptions. Because of this, they promote adverts or increase month-to-month costs.

Final month, Disney Plus raised costs for the second time in lower than a 12 months, and the month-to-month value of its ad-free plan rose to $13.99 in October, a rise of $3. Hulu, by which Disney has a majority stake, may even increase cash. Its ad-free month-to-month subscription is $3, all the way down to $17.99.

NBCUniversal-owned Peacock additionally raised its costs for the primary time in July.